HOT SAUCE, CRAFT BEER & WHATEVER COMES NEXT
Bloody Fox Foods is built around handcrafted hot sauces, craft beers and future culinary creations.
Driven by experimentation, craftsmanship and a lifelong passion for spicy food and great beer.
It Started With Way Too Many Chillies
I've always been a fan of spicy food, but Bloody Fox Hot Sauces started almost by accident in Spain in 2011.
With a garden that was far too large to leave unused and more than 300 days of sunshine a year, I did the only sensible thing:
I started growing an unhealthy amount of chillies.
When harvest time came around, I quickly discovered that there were only so many fresh chillies one person could reasonably eat. So I started experimenting.
And that's how the first Bloody Fox hot sauces were born.
Sweet Mother Of F*ck
In 2013, one of those early experiments made its way to a chilli YouTuber for review.
Its name was Sweet Mother of Fuck.
It was highly praised.
Apparently, I might actually have been onto something.
Over the next decade, various sauces were made and sold to friends and family — usually without a logo, without proper labels and accompanied by little more than a cautious word of warning.
The recipes changed. The locations changed.
The fans kept coming back.
Then There Was Beer
In 2017, an experiment with craft beer — which others may or may not have labelled a midlife crisis — led to the creation of Berzerker Bräu.
The first creation was Milky Coffee Stout.
Only 47 bottles were ever produced.
Then a divorce and yet another international relocation brought the experiment to an abrupt end.
For the time being, at least.
The Fox Goes to Mexico
In 2021, I found myself living in Mexico.
And let's be honest: if you've spent years making hot sauce as a hobby and then somehow end up living in Mexico, reviving that hobby is an absolute no-brainer.
This time, Bloody Fox became something more.
The sauces finally got a proper logo and labels. New recipes were developed, bottles were produced, and Bloody Fox Hot Sauces were experimentally sold through taco stands and convenience stores.
What had started ten years earlier with far too many chilli plants in a Spanish garden had finally become a real brand.
The Next Batch
Bloody Fox Hot Sauces is currently in development.
The sauces aren't available for sale right now, but the story isn't over. Bloody Fox has already survived multiple countries, international relocations, a divorce and more than a decade of assorted shenanigans.
The next chapter is still taking shape.
For now, I'm building the foundations, developing the wider vision and waiting for the right place and time to fire up the kitchen again.
The Creator
I'm Sascha Fox.
I've always been fascinated by how things are made — and food has been no exception.
With a professional background in food processing and a lifelong love of spicy food and craft beer, experimenting in the kitchen became a natural extension of that curiosity. What began as a hobby eventually evolved into Bloody Fox Foods, a home for ideas, flavours and projects that continue to grow with every new chapter.